Botnoi Voice
May 10, 2024
Label
UX/UI
Amidst the rising popularity of artificial intelligence (AI) technology, Thailand's television industry is poised to experience a new phenomenon with "Nong Marisa", a stunning AI news anchor capable of lifelike movements and delivering news with unparalleled eloquence. She will debut on TV news for the first time on May 14, 2567 (2024) on Mono, offering viewers a fresh way to experience news broadcasting.
Dr. Winn Voravuthikuncha, CEO of Botnoi Group, a Thailand technology company, recently commented on the emergence of Digital Humans, stating, "Nong Marisa is another example that highlights the key factors for successful Digital Human development. It's not just about having the best technology or AI, or the most beautifully designed appearance, nor does it matter who launches first. Instead,
The key to success lies in three main factors
1. Clear and Trustworthy Identity (Character)
It's essential to have a clear and distinct identity, much like a real person, including external appearance, voice, and personality traits. This uniqueness allows users to feel like they are conversing with a real person, similar to renowned celebrities like Nadech Kugimiya, who exude a friendly and approachable demeanor, characterized by memorable traits.
2. Functional Reliability (Functionality)
The ability to efficiently respond to users' needs by providing accurate, clear, and beneficial guidance and information in designed contexts. For instance, healthcare AI must be capable of addressing health-related inquiries comprehensively; otherwise, if Digital Humans are intended to replace call center functions for banks, hotels, or airlines and fail to assist effectively, they will not succeed.
3. Continuous Development
Constant updates are crucial, akin to human learning and self-improvement. Humans grow bored with familiar content; similarly, updating new data and consistently enhancing operational efficiency ensures that Digital Humans can promptly and reliably meet user demands.
These three aspects—character development, functional reliability, and continuous updates—are critical in shaping successful Digital Human personas. The more advanced AI becomes, the easier it is to create lifelike identities, enabling practical use and simplified data updates. Just as good food and learning tools enhance human potential, advanced technology for developing exceptional Digital Humans accelerates success.
While advanced AI technologies like GenAI and LLM have significantly contributed to Digital Human development for many organizations, they remain supplementary components. The primary factors that contribute to the success of Digital Humans like 'Nong Marisa' lie in establishing clear identity, functional reliability, and continuous development.
Marisa, an AI news reporter, is now reading the news for the first time.
reference : Mono29
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